Coffee Doodle

 In Case Studies

Start-Up Chooses ASH Waste Services to Provide
Complete Waste Management Package


“When I looked into what other waste management providers could offer I was dismayed at the lack of transparency,” says Simon. “I felt nobody was interested in telling me what I wanted to know or took the time to understand my needs. Some wanted me to sort my own waste, which isn’t my job, whilst others were very expensive and didn’t mention recycling. I felt that trying to find someone who could help would be a struggle and that I wouldn’t get the service I wanted.”


After finding ASH Waste Services through the internet, and a visit off one of the Business Development Team, a 360 litre wheelie bin, collected weekly on a Monday, was agreed would be the best fit for the fledgling company.

Due to the volumes of recyclable waste Coffee Doodle produces and the need for access, the 360 has a capacity big enough to cope with the weekly waste demands of the busy shop, whilst also providing an ergonomic solution for both the business and the surrounding premises. With a lead time of only 3 days due to the urgent need for the new business, ASH Waste Services were delighted to provide the solution Simon was looking for, and at a cost saving to Coffee Doodle of £400 against the nearest quote.


coffee cups

“I’m really happy with the service I get from ASH,” says Simon. “From the start I knew where I stood with regards to how much it would cost and the money I saved meant I could invest it back into the business.

“A bonus for me, however, is that the drivers are always friendly. I’m customer facing so the fact they do their job around me and that I don’t notice is great and exactly what I wanted. They’re nice people and for me that’s important.”



After a successful career in the media, Liverpool based entrepreneur Simon Connell realised his dream of starting his own business with Coffee Doodle, a coffee shop based at Mossley Hill train station, serving the fast-paced Liverpool/Manchester commuter belt.

Looking for a waste collection and recycling service to fit around his business needs and to help him gain a competitive edge, he approached ASH Waste Services to provide the full waste management package.